Most Asked Brand Manager Interview Questions and Answers
Differentiate between a private brand and a national brand? Is Coca Cola in US a private or a national brand?
Private brand is a brand created by a reseller of a product or a service. The brand owned by a manufacturer for example – Lux of HLL.
National brand is a brand having evolutionary lives. Coke started as a private brand. predominant in the US. But today it is a global brand. SO much so that the other name for globalization is coca colonization, according to some critics of the phenomenon.
How to judge the effectiveness of your Marcom activities
• Increase in sales
• Improving the company image
• Brand and advertising awareness
• Cost per thousand
• Change in market share etc.
What do you understand by Brand Equity? How is Brand Equity different from Brand name?
Assume you are a brand, describe your strengths and weaknesses?
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment. My weakness is diversified concentration.
I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies (flexibility) with high quality product standards to the consumers.
Why has Dell become so powerful as a brand in such a short period in spite of Goliaths like IBM, Compaq, HP in the Market place?
Dell may be credited with making a high-tech product like the PC into an appliance. The main reasons can be attributed to
1. On the consumer front, its interface empowering users and directing to end user strategy.
2. Its excellent supply chain management strength cutting its work-in-process to negligible compared to competition.
What is the basic idea behind Co branding’? Please give suitable example from India and abroad?
Differentiate between brand extension and line extension? Can these both happen at once? Give an example.
Brand Extension: Where a company uses its existing brand name to launch new products in other categories.
Line Extension: It is a type of brand extension. Line extension trap should be avoided to extend brand in products hurting the consumer’s regard for a company.
Example of both the above in a single category – Will Sports is an example of a brand extension to launch a new line of products.
It is not always profitable to go in for brand building? Do you support this View? How would you brand Indian software development skills?
What is brand positioning?
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
• Target audience
• Frame of reference
• Point of differentiation
What are the components of Brand Positioning?
The components of brand positioning are :
• Target audience
• Unique selling proposition .