TOP Brand Manager Interview Questions and Answers

Read Latest Brand Manager Interview Questions and Answers for Freshers, 2+ Years Experienced Q and A with Explanation PDF.

What is Brand?

A brand is a name, term, sign, symbol or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. For example, Coke, Nestle and Microsoft are well renowned brands. In technical speaking whenever a marketer creates a name logo symbol he or she has created a brand.

What do you feel is the potential for Brand Management?

The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.

Tell us something about brand positioning?

Positioning is the act of designing the company’s offering and image in target consumers mind.

What are the Tools to communicate with your target audience?

The following are the various tools used to communicate with the target audience:

• Company newsletters

• Journal article

• Conference

• Trade shows

• Exhibitions

• Product brochure

• Word of mouth

• Direct mail

• Internet

• TV

• Local/regional/national newspaper

• Magazine

• Radio etc.

What is the difference between a brand and a product?

While brand is a name, term, symbol, design or logo, product is of an identifiable generic nature object.

What role do events play in Marcom?

The events play the following role in Marcom:

• The communication messages are circulated to the mass people irrespective of segments i.e. wide reach

• Lower costs

• Increases corporate and brand image

• In-depth insights about target audience

• Global exposure for the new products/services

What are the major areas, concerning managing brands? What is the negative impact of Brand Management in the company?

The major areas of concern for a company

1. To brand or not

2. Cost and benefit of developing brand equity

3. Brand strategy

4. Brand repositioning

Negative impact of brand management portrays a Turf’ mentality among brand managers leading to cannibalization of a few brands and Sub optimal utilization of resources.

How would you use online media for your Marcom activities?

Using online media for Marcom activities is to ensure the maximum reach of the target audience at lower costs and results in increased consumer engagement. And also, it is easy to monitor and measure the results of online media usage. Internet is considered to be the one of the most effective tool in today’s competitive business world.

What is an integrated multiple channel brand strategy? Explain with an example?

A brand has to be communicated to specific target consumers. Integrated multiple channel brand strategy uses a number of channels utility for this purpose. Care should be taken to have uniformity or consistency in messages along with subtle fine—tuning depending on the specific segment targeted.

How would you get your PR across to people?

One of the main responsibilities of a Marcom person is to ensure the organization and product/brand image to be good in front of the eyes of the consumers. On a timely basis, PR should be used to create awareness to the public in relation to the events happening in the company such as new product launch, product relaunch, sponsoring consumer events, participation in trade shows and exhibitions etc.


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